Greetings!
I am really starting to get this marketing thing. I have learned that it's not going to happen overnight and that I have to work at marketing almost as hard as I do at writing.
I recently went to a book signing at a local mall and it was fascinating. There were several authors there and each one had their own unique style. I saw first-hand what it looked like to be enthusiastic about your work. Some writers like to stay behind the table and talk to people that decide to stop and others are more assertive. They are mingling and handing out literature, talking about their work and connecting with people as they pass by. I would rather do the former, but I think the latter is more effective.
I am also starting to leave information about my book wherever I go. I was at a prayer breakfast a couple of weeks ago, and gave my business card to one of the executives of a local magazine and this past weekend, I went to a fundraiser and left bookmarks on the table. Although, these may seem like small things to most people, they were huge steps for me.
My next step is to work on a marketing package that I can present to managers and buyers at local bookstores and specialty shops.
Be blessed!